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Many businesses, especially the smallest ones, often believe that buying consumer-grade products can save them money but unfortunately, more often than not, that ends in a false economy spiral.

Products that have been designed for a domestic use often come with disclaimers that explicitly say that they should not be used in a professional or business environment.

That's because they are less powerful, not built to withstand frequent usage or travelling and may end up with a much higher TCO (total cost of ownership). Perhaps most importantly, they are not covered by a standard warranty if things go wrong.

That's where PC World Business comes in; to cater for businesses and discerning professionals that understand that not all appliances or devices are created equal and are more interested in the bigger picture as well as finer details like running costs and after sales.

So you won't end up being lured by a cheap printer only to find yourself stung by the high cost of consumables or buy one that's too slow or lacks business features you might need for your tasks.

PC World Business will help any SMB maximise its productivity and unlock its IT potential. Want to buy a new laptop? Then its business advisers will help you not only choose the right model but inform you of other complementary products like docking stations, storage cart and chargers and even desks and cabling.

They will make sure that the final solution is fine-tuned for the end user. That could mean opting for Windows 7 rather than Windows 8 and a desktop machine rather than a straight forward laptop. PC World Business believes that it is essential to understand the different needs and requirements of business customers.

Software licensing is another area where PC World Business' expertise can help untangle complex issues. Solutions like volume licenses means that costly software packages can be easily managed and your initial investment protected.

They might even suggest that you opt for a cloud-based solution to alleviate issues associated with software asset management across fluctuating number of seats/employees.

The online business retailer offers access to more than 60,000 products online. From laptops to cameras and even kettles, all these products are price checked on a daily basis to make sure that they are and stay competitive.

Not only are their products specially selected for specific audiences (e.g. landlords, schools and more), they also offer a wide range of services to support them.

These tailored end-to-end solutions are ideal to help businesses grow; add expert help and advice to the mix and you get a comprehensive one stop shop that can cater for any outfit, whatever the business needs.

What's more PC World Business is backed by an impressive network of brick-and-mortar stores across the country (over 300 of them) that have dedicated business advisers plus a UK-based call centre support backend.

Oh, and if you do want to get your hands on business products as soon as possible, there are a range of flexible delivery and installation options. Likewise, if you want to place a large order or are thinking about business leasing, then PC World Business fits the bill.

• Visit PC World Business, to find out more about its range of products and services

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