Apple courting disillusioned Android users with trade-in offer? ~ lotfi

lundi 16 mars 2015

Apple courting disillusioned Android users with trade-in offer?

Despite the iPhone 6 and iPhone 6 Plus earning Apple a mind-blowing amount of money since their launch last year, the company is still coming up with new ways to boost sales.

Its latest ploy? Courting disillusioned Android users with the allure of discounted new iPhones, according to 9to5Mac.

Is the iPad Pro still happening?

Just like it already does with old iPhones, Apple will soon begin offering gift cards for use toward new iPhones in exchange for non-Apple phones, including Android devices, the site says.

The program will reportedly begin in a matter of weeks, following training for employees.

Take the sting out

Apple is no stranger to trade-ins, but with this promotion the company could potentially attract Android users put off by the relatively high price of new iPhones.

It makes perfect sense, although we haven't heard anything official about the program yet.

We've asked Apple about its plans, and we'll update this article if we hear back.